Privacy Policy

Updated March 2026

Susquehanna River Valley Visitors Bureau (“Susquehanna River Valley,” “SRVVB,” “we,” “us,” or “our”) provides the VisitCentralPA.org website as a public service. The site is managed by the Susquehanna River Valley Visitors Bureau (SRVVB) and its interactive agency. This Privacy Policy explains how we collect and use information when you visit our website and interact with our services.

By using this website, you agree to this policy and the collection and processing of information as described herein. Your continued use of this site following updates to this policy constitutes acceptance of any changes.

Quick Summary – What You Should Know

Information collected: Personal info you provide (name, email, phone, address) and data about your website usage (cookies, IP address, pages visited).
How we use it: To send newsletters and guides, improve our website, and understand visitor trends. We do not sell your information.
Cookies & tracking: We use cookies, Google Analytics, and Mailchimp to improve the website and manage emails.
Remarketing: Ads may target past visitors based on interests and site activity, using cookies from Google or other vendors.
Your choices: You can unsubscribe from emails, adjust browser cookie settings and opt out of Google or third-party ads.
Third-party links: We are not responsible for the content or privacy practices of external websites linked from our site.

For full details, see the sections below.

Information We Collect

We collect personal information you voluntarily provide, such as:

Name, email, phone, or mailing address when signing up for newsletters, guides or submitting forms.
Demographic info like ZIP code or age range, if provided.
Any other information you choose to share.

We also automatically collect non-personal technical information, including:

IP address, browser type, operating system, pages visited and time/date of visits.
Cookies and other tracking technologies to help improve the site and understand user behavior.

How We Use Your Information

We use the information to:

Improve our Website and online content.
Understand visitor trends and behavior through Google Analytics.
Communicate via email using Mailchimp.
Respond to inquiries and provide customer service.
Comply with legal obligations.

We do not sell your information to third parties.

Remarketing / Retargeting Policy

This website uses third-party vendors, including Google, which use cookies to gather visitor data for advertising. It could mean that we advertise to previous visitors who have not completed a task on our site or visited key pages, for example, requesting a travel guide. You may see certain ads on this website or on other websites that are based on the information that they or we have collected. These targeted ads are based on your interests and preferences. This could be in the form of an advertisement on a Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the SRVVB website.

Any data collected will be used in accordance with our own privacy policy, Google’s privacy policy, and other third-party vendor privacy policies. You can opt out of Google's use of cookies by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance’s Consumer Choice Tool.

Cookies and Tracking

We use cookies to improve site functionality and provide a better experience. Types of cookies include:

Essential cookies: Required for basic website functionality.
Analytics cookies: Help us understand how visitors use the site (via Google Analytics).
Marketing cookies: Used to deliver targeted emails or ads (via Mailchimp and other vendors).

You can manage cookies through your browser settings, though some features may not work if cookies are disabled.

Third-Party Links and Content

Our Website may link to external sites. We do not verify, control or endorse content on these sites. Questions regarding content should be directed to the appropriate organization, not to the VisitCentralPA.org webmaster.

Data Retention and Security

We retain personal information only as long as necessary to fulfill the purposes outlined here. We use reasonable technical, administrative and physical safeguards to protect your information, but cannot guarantee absolute security.

Disclaimers and Usage

Users are responsible for checking the accuracy, completeness, currency and suitability of all information.
The SRVVB makes no representations, guarantees or warranties regarding the information provided.
We disclaim liability for claims or damages resulting from use of this site, including linked third-party websites.
Inclusion of links or mention of vendors, products or services is for informational purposes only and does not imply endorsement.
The SRVVB and its interactive agency make reasonable efforts to verify external content, but do not exert editorial control over pages outside the VisitCentralPA.org domain.

Know Before You Go

The SRVVB strives to provide accurate and up-to-date information about attractions, events, businesses and travel experiences throughout the Susquehanna River Valley. However, details such as hours of operation, pricing, availability and event schedules may change without notice.

We encourage visitors to “know before you go” by contacting businesses or event organizers directly to confirm the most up-to-date information before making travel plans.

Copyright

No part of this site may be copied, reproduced or translated without prior written consent. Permission may be granted to redistribute material in its entirety, provided this copyright notice remains intact. Commercial use, selling or framing of content without permission is prohibited.

Requests for permission to reproduce content (text or graphics) should be submitted in writing to judy@visitcentralpa.org.

Contact Information

Susquehanna River Valley welcomes your comments regarding this Statement of Privacy. If you believe that Susquehanna River Valley has not adhered to this Statement, please contact Susquehanna River Valley at judy@visitcentralpa.org. We will use commercially reasonable efforts to promptly determine and remedy the problem.