Susquehanna River Valley Visitors Bureau Named Small Business of the Year

The Greater Susquehanna Valley Chamber of Commerce (GSVCC) recently issued awards to two businesses who are leading the way in innovation. The Susquehanna River Valley Visitors Bureau (SRVVB) was named "Small Business of the Year".

The GSVCC's mission is to connect businesses with the community as a way of strengthening the local economy and preserving the way of life for people in the River Valley.

"The Chamber chose the Susquehanna River Valley Visitors Bureau as this year's small business of the year because this team of extremely bright people is largely responsible for bringing more than 1.8 million visitors to this place we call home. These visitors in turn spend more than $270 million in the tri-county region the Visitors Bureau serves," said GSVCC President and CEO, Charlie Ross.

According to a recent return on investment study, each visitor to the Susquehanna River Valley spends $8.04 for every dollar the Visitors Bureau spends on advertising.

Mr. Ross continued, "These folks are on the cutting edge with technology and marketing, leading the way with social networking, smart phone applications and an intuitive Web site that rotates seasonally. Additionally, the Visitors Bureau gives a number of lessons and seminars on how to make a greater marketing impact with social media."

The Susquehanna River Valley Visitors Bureau stimulates economic development by promoting the Susquehanna River Valley as a desirable tourist destination. The Susquehanna River Valley Visitors Bureau provides information and services to visitors and area residents, advances the image of hospitality in the region, facilitates the development of tourism resources, and educates business leaders and members.

Cherokee Pharmaceuticals received the Chamber's Business of the Year Award for shrinking its energy usage and reducing its environmental impact on the Chesapeake Bay Watershed. The company has given $1.25 million in grants to local non-profit and community service organizations over the last five years - another key factor in earning it the coveted award.

For more information about the SRVVB, go to VisitCentralPA.org.

Pictured L to R:
Lisa Leighton (Marketing Director), Ty Gemberling (Hampton Inn Shamokin Dam), Jennifer Novinger (Best Western Country Cupboard Inn and Country Inn and Suites), Jim Herron (Brochure Distribution), Sharon Wagner (Front Desk), Amy Scorsone (Shade Mountain Winery), Pat Hess (Colonial Candlecrafters and Board President), Andrew Miller (Executive Director), Helen Richard (Visitor Center Manager), Mel Purdy (Sunbury Revitalization, Inc.), Lisa Hoover (Bucknell University) and Barbara Pick (Member Services Director)